BRAND IDENTITY CREATION

SOCIAL MEDIA MANAGER

EVENT MANAGER

MARKETING

VIDEO DIRECTION/PRODUCTION

GRAPHIC DESIGN

APPAREL DESIGN

CREATIVE DIRECTION

SENIOR ROUTESETTER

SPONSOR RELATIONSHIPS

What’s the Red Barn ?

Brand Identity

Rumble 2024

Event Poster designs

From Left to Right: Red Barn Rumble 2024, Red Barn Halloween 2024, Red Barn Rumble 2025

All original designs conceptualized, illustrated, and designed by me. Designs were used for promotional posters, posters for sale, T-shirts for sale, and Instagram posts. Designed with Procreate and Photoshop. Check out some of the preliminary sketches and process work below.

  • Indoor collegiate climbing gym

  • Location: Rochester Institute of Technology, Rochester NY

  • 100-year-old barn, climbing gym since the 90s

In the 80s, RIT renovated an old barn into a recreational climbing gym, making the Red Barn one of the oldest indoor collegiate climbing gyms. Today, it holds 5,000 square feet of climbingand it’s open to both students and the public, ages 18 and up. New climbs are set weekly to accommodate all skill levels from Beginner to Expert.

The Red Barn’s old age has built up 40 years of charm that are now its greatest strength. The Red Barn’s old wooden walls, spontaneous nature, laid-back community, and constant, welcoming chatter and chaos are what make it distinct.

Rumble 2025

Red Barn Brand Identity and Style Guide

After extensive consumer research and the creation of an original brand identity, I was hired as the Red Barn’s Social Media Manager, running end-to-end production of all video, graphic design, and illustration. I created and managed all visual assets of the Red Barn.

My Process

  • pencil on paper sketch of a barn split in half

    1. Sketch on Paper

    I always start with paper, and pen or pencil, especially for a place like the barn where rough edges make a huge difference in the energy of the artwork.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    2. Collaboration

    The initial sketch was created during a meeting with the first Rumble’s Project Manager, PJ Martin. The 3D render above was created by Ben Franz as a visualization, and was later chopped up and incorporated in the final poster.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    3. Digital Sketching, Editing, Layout

    For a graphic design/information-heavy poster, working digitally allows me to resize, recolor, and plan negative space zones for type more easily. I also worked side-by-side with the previous year’s design for a visual consistency.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    4. Color Comps and Shirt Mockups

    Once the concept is in a good spot, I create loose sketches in a variety of colors and layouts to send to the Rumble team. Everyone votes on a winner, and the final design is created after.

Community

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Energy

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Authenticity

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Atmosphere

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Community · Energy · Authenticity · Atmosphere ·

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    —Former Customer

  • "Communication was top-notch and the final outcome was even better than we imagined. A great experience all around."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer